Teacher Resources

Baby Boomer Bo Yoga

How to teach Yoga to Boomers

How to teach Yoga to Boomers 1800 1200 Nate Guadagni

The Yoga Alliance / Yoga Journal Study in 2016 showed that:

  • There are over 40 Million yoga practitioners (up from 20 million in 2012) Double in four years!
  • 4 Million were 50+ in 2012 – 14 Million are 50+ in 2016 – Boomers are the fastest growing segment!
  • 74% of students have been practicing for 5 years or less – there are still lots of beginners.
  • 50% of practitioners are health conscious – they are open to other health related products or services.

There were several objections from those who don’t start yoga:

  • Perceptions of exclusivity
  • Yoga is for young people
  • Yoga is for flexible people
  • Yoga is for women

We’ve got to change that!

I want to show you why serving the older adult popular can be the BEST niche for your yoga business.

Fun facts about Boomers

  • Between the ages of 57 – 75 (in 2021)
  • They are the largest population in America (Millennials are close behind)
  • They are the wealthiest, and most active
  • They hold 70% of all disposable income in US (Nielson)
  • They do 80% of all luxury travel spending (retreats abroad anyone?)
  • They have the largest amount of health issues and problems (They NEED yoga!)

By 2030, there will be three times as many people over the age of 65 than there were in 1980 (this age group will continue to grow)

Here are a few of their top health issues:

Diabetes – Heart Disease – Cancer – Depression – Arthritis – Stress – Obesity

Yoga has been shown to help manage symptoms of all of these and perhaps prevent them.

 

Benefits to yoga teachers who teach Boomers

  • They are a large, underserved market
  • They are more loyal
  • More stable in income, relationships and location
  • They don’t change their lives as much, find something and stick to it
  • They are more tech savvy than you think:
    • 96% of baby boomers use search engines,
    • 95% use email
    • 92% shop for products and services online rather than shopping in stores
    • 60% of baby boomers spend time reading blogs and online articles
    • 82.3% of baby boomers belong to at least one social media site. (Source DMN3)

Facebook is by far the most popular social media site for baby boomers. (Source Colorado University)

Ok I’ve convinced you WHY you should teach them, now HOW to teach Boomers?

Modification, modification, modification

  • Find ways to modify poses and offer alternatives
  • Demonstrate the easiest version first, then work your way to more challenging (Not the other way around)
  • Think about what is the essence of the pose? How can they gain the benefit in a different way?

Use Props!

  • Using props is the default setting, not the extra option.
  • They need to Opt out of the prop, instead of Opt in.
  • People follow the teacher and they follow the crowd, take the pressure off them.
  • Make props normal not remedial.

Slow your roll!

  • One breath one movement is probably too fast (I’m talking to you Vinyasa!)
  • Up and down from the floor is challenging
  • Use Perceived Effort Scale not “as far as you can”. (Hold until you reach 80% fatigue)
  • You can still challenge students without straining them
  • Let students measure perceived effort rather than pose performance

Goals and motivation

  • They are less motivated to do the pose for the pose’s sake
  • They have more realistic and practical goals

Private Sessions

Boomers are perfect private session candidates.

  • They can generally afford it
  • They need it more than other students
  • They want it and appreciate the relationship more than you may realize

How to market to Boomers

The platform you choose is key.

Instead of making hilarious TikTok videos, meet them where they are!

  1. Email is still #1. Build your email list and keep in touch regularly. Don’t always sell, add value in each email.
  2. Referral from a friend. Make it easy to refer to you. Offer first-class-free-for-friends. They will bring them!
  3. Facebook: create engaging content, groups and events. Make a presence there for inbound inquiries.
  4. Community events (in person) Go to the local AARP meeting. Go to the Alzheimers Walk. Get involved!

Consider your message:

  • Do the models and images you show reflect their lives and concerns?
  • You may not be your target market, put yourself in their shoes.
  • Your sexy Instagram post may look great to others like you, but repel Boomers

Can you find older models and more diverse body types, ethnicities?

Let them tell the story!

Share stories from other Boomers who have benefitted (Testimonials with pictures)

Understand their needs and desires and challenges

Design classes, themes and sequences that can help them with practical issues like balance, lifting and carrying and hiking.

  • Build real relationships, find out about their family, travels or history.
  • Talk with them before and after class
  • Find out what they are struggling with and help them with it

I hope this helps you better serve this wonderful population.

What did I miss?

Let me know what you think in the comments!
Bo Yoga Teacher Training

Become Certified to Teach

Become Certified to Teach 2538 1418 Nate Guadagni

Learn how to incorporate this revolutionary new prop to your practice and classroom.

What is it?

YACEP Yoga Alliance Continuing Education Provider Program
  • The Bo Yoga Certified Instructor Course is an opportunity to deepen your practice, expand your profession and serve your community.
  • It qualifies you to be able to teach Bo Yoga and apply the Balance Bar to any yoga or fitness system with confidence and competence for free or for profit.
  • An accessible, self-paced distance learning program.
  • YACEP (Yoga Alliance Certified Educational Program) which gives Yoga Alliance teachers Continuing Education Units (CEUs).

Who’s it for?

  • You are a Yoga, Qi Gong, or Pilates Instructor, Personal Trainer, Physical Therapist, Chiropractor, Massage Therapist, Doctor, Social Worker, or Counselor who wants to offer a great tool to your clients or patients.
  • You want to help your friends and family improve their balance, energy and mindfulness.
  • You are a dedicated student who wants to take your personal practice deeper.

What’s in it?

40 Hour Course includes:

    • 5 Hours Pre-Course curriculum.
    • 25 Hours Main Training over 5 Weeks
    • 10 Hours Post-Course curriculum.
    • Comprehensive materials, videos, community connection and resources.
  • Five-year License to teach Bo Yoga®, use its branding and be featured on the Bo Yoga website.
  • Lifetime membership to the Bo Yoga Instructor Network.

Who’s teaching it?

Nate Guadagni – RYT-500 Founder of Bo Yoga® has taught yoga, qi gong and meditation full time for over 13 years. He has managed six successful yoga and wellness studios in three major US cities.

Nate is the creator of the Balance Bar, a unique and innovative prop that makes mindful movement accessible to more people. He is the author of Bo Yoga: 7 Essential Values to Energize your Life and produced 3 DVDs and numerous online courses.

He regularly teaches in national yoga festivals such as the San Diego Yoga Festival, the Sedona Yoga Festival and the LA Yoga Expo.

Nate currently lives in Portland, Oregon with his love Roya surrounded by the Pacific Northwest splendor.

What will I learn?

  • Become an expert in the main uses of the Bo Yoga Balance Bar:
    • Alignment / Balance / Rotations / Spins / Martial Arts / Myofascial Release
    • Learn how to apply the Balance Bar to any yoga style, fitness system or group of people.
    • Relevant Anatomy / Physiology / Pathology
  • Instructor Skills
    • Safety / Sequencing / Observation / Speaking / Pacing / Cues / Adjustment / Demonstration / Class Management / Music / Lights / Temperature / Props
  • Business Principles and Skills
    • Marketing / Professional Communication / Student Management / Online / Networking / Content Creation / Technical Skills

What can I do with this training?

  • Enrich your current practice or share it with friends.
  • Teach Bo Yoga group classes or apply the Balance Bar to your existing system.
  • Lead Private Sessions with new tools and skills.
  • Start or expand your own business or practice.

When, where and what’s included?

Check the next training schedule and view parts of the Instructor Manual HERE.

Delivered live, online. All you need is a device and wifi.

Includes:

  • Instructor Manual
  • Lifetime access to Bo Yoga videos and training materials
  • Lifetime access to the online Bo Yoga Instructor Network

What are the Pre-Requisites? 

  • Have your own Balance Bar

To Receive a Bo Yoga® Certificate you must have:

  • 200 Hour RYT training or another teaching certificate (Pilates/ Personal Trainer, etc)
  • If you want to take this course for personal enrichment and not use the Bo Yoga brand in your marketing you don’t need any prior training.

What’s it cost?

40 Hour Certification Course: $500

Payment plans are available by request.

What’s do graduates say?

Donna ONiel Bo Yoga

“I’ve been teaching yoga for 22 years, and am aging along with my students. 

What I’m loving is that the Balance Bar can help people who may not be able to balance well, or to hold a pose very long, to be able to maximize the benefit.  

Learning to lighten up the touch on the bar as confidence builds in the student gives them the opportunity to work their core and build strength and stability.””

— Donna O’Neil, 67  – Yoga Teacher

“I really just love training with Bo Yoga and I love sharing it with others. I feel the best probably since being a little kid. And I have a purpose to work towards, which is important! 

Teaching Bo Yoga has brought me joy, wisdom, health, strength, purpose, friends and teachers to deepen my growth.

Bo Yoga Merilee Sitting Twist

This passion for Bo Yoga has given me a new lease on life! I anticipate teaching for the rest of my life. 

I’ve never felt more connection, sharing and love than I do right now. Thank you!

— Merilee Novinson, 70
Retired Finance Manager

I’m in! How do I register?

  • Click HERE to go to the registration page.
  • Receive a confirmation email with further instructions.

I’ve got more questions…

Great, please e-mail me:

Nate@Boyoga.com

I look forward to hearing from you!

“I don’t know about you, but teaching yoga is not something that I envisioned myself doing when I was a kid! I only knew that I had a strong passion and interest in self-development and self-discovery and the stories of enlightened yogis and monks who have found the deepest bliss and unconditional love through the inner journey resonated with me deeply. I knew in my heart of hearts that if they could do it, so could I and anyone else for that matter. As I grew up, I saw the incredible suffering that the Yoga Sutras say is caused by Avidya, ignorance. Ignorance of the divine nature and interconnection of all humans and life forms. Ignorance of the power that we have regardless of what others do or don’t do. Ignorance of the solutions to all of our problems which are available at all times when we know where to look.

I used to envision the spiritual path as a long and winding road, or a huge mountain to climb. I used to think it was somewhat romantic or the result of superhuman effort and sacrifice.

The great living sage Sri Sri Ravi Shankar says that the spiritual journey is only about 18 inches… “just as far from your head to your heart.”

Bo Yoga is, in essence, a path back to our true nature. One of many, not the first and certainly not the last. As we become more friendly and loving to ourselves, we can be the same way to others. As we recognize our own value and potential we can see it better in others and in the world. Bo Yoga will grow or shrink as much as we do and support the awakening of the planet as much as we awaken ourselves.

Nate Guadagni headshot

I hope that Bo Yoga helps you and your students gain the power, passion and purpose to live a life guided by your Dharma and illuminated by your inner light.”

Namaste, Nate

Bo Yoga®